Our Findings: Reuse Is Growing Consumer Trend

Reuse is a growing consumer trend, according to a recent GreenCells survey, with 85 percent of respondents sometimes or always considering the environmental impact of their purchasing decisions.

The survey found that today's consumers are increasingly turning to reuse in order to waste less, save more, and be good to the environment. Of the respondents committed to green purchasing, 22 percent cited the environmental impact of their decisions as "highly important." Many consumers are making ecofriendly efforts part of their day-to-day routines, according to the survey. Items purchased used by respondents include cell phones, computers, sports equipment, clothing, and books.

By providing consumers the opportunity to both buy and sell used cell phones, GreenCells' reuse and recycling efforts have diverted approximately 200,000-plus mobile devices from landfills.

GreenCells brings two key attributes to the reuse trend: trust, via the company's exceptional warranty (with no monthly fees and no deductible) and value, with savings of 50 to 80% over a new cell phone. "GreenCells customers trust in our products, service, and guarantees," says GreenCells Copresident Brian Moore. "Our 360 degree free shipping, free one-year warranty, and trade-in/trade-up offerings encourage confidence in reuse."

As today's consumers increasingly choose more socially responsible products, GreenCells meets the demand with a green marketplace featuring quality reused products, unmatched value, and a commitment to stellar service. "With GreenCells, green purchasing is not just a preferred choice, it's the best choice," Moore says.