Why Renew Is Better than New

Americans are going green in record numbers, with many taking another look at reuse as an eco-friendly and value-focused solution.

We don’t have to look too far for inspiration. We’re all familiar with the frugal habits of those who lived through the Depression. Today, this thrifty thinking is a way to be green and save money at the same time. Increasingly, Americans are more cost-conscious than ever. People are biking to work instead of driving, reusing water bottles, and buying—from clothes to electronics—secondhand.

We can no longer afford to be a throwaway society. Like generations before us, today’s consumer is spending wisely while taking socially responsible steps to make “reduce, reuse, recycle” a part of everyday life.