Cell Phones Go Hand in Hand with Shopping

More and more consumers used their cell phones to shop last year, according to a Motorola-sponsored poll of 4,500 shoppers in 11 countries. These consumers used their phones to comparison shop and take photos of items or access online coupons.

Sixty-four percent of consumers between the ages of 18 and 34 used their mobile phones while shopping, and about a third of Baby Boomers, or people over the age of 50, also used cell phones.

Looking ahead, this trend is anticipated to grow, with retailers adapting to survive and thrive, according to a Motorola senior director.