Sunday Nov. 15 is America Recycles Day—an occasion that reminds us of the importance of the “three R’s”: recycle, reduce, and reuse.

According to the EPA, more than 100 million cell phones are discarded annually; and, in 2007, only 10 percent were recycled. GreenCells was founded to provide consumers a real alternative to this destructive cycle, by providing a better value through a solution focused on the core principle of environmental stewardship: reuse.

Why is reuse so critical? Reuse extends the life of a product before it gets to the recycling stage. While reuse addresses the challenges of waste reduction, it also supports a productive economy, advances source reduction, results in less hazardous waste, and creates less air and water pollution than making a new item. Finally, reuse creates an affordable supply of quality goods.

Reuse is an important focus of our eco-friendly efforts. Think reuse!